Sunday, May 16, 2010

B2P






Pilot has launched an exciting new concept in recycled writing instruments.

It’s all in the name! Bottle to Pen, known as B2P, is a retractable, refillable gel ink rollerball, which is made from recycled plastic bottles and designed to look like one too. Its clever bottle-styled barrel, mirrors the product it’s made from, and shows that everyday products can have a second life.

B2P has outstanding environmental credentials as *89% of its components are made from recycled material. Innovative design and environmental excellence are just part of the story as it’s designed to give superb writing performance in three vivid gel ink colours - black, blue or red - and two tip sizes, fine and extra fine.

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